Clipping agency prices that are public, side by side

VALORAE Arc owns and publishes this page, and Arc is one of the rows, so weigh it accordingly. I wrote it, and I did not hire any company in it.

Six clipping services print a price or a minimum on their own site. I found them by checking eleven, one page at a time, on 27 September 2026.

Update, 6 November 2026: I re-read all six pages today. Clipping Culture, Lumina, FORKOFF and Vidpros changed in ways noted below, and the old figures are corrected.

The reason I bothered is the SIGIR 2026 pricing study, arXiv 2605.25517, which found that a page with an explicit price beats the identical page without one at an odds ratio of 6 or more for citation.

Buyers want the number first. So do the engines that answer them.

Here is the complication. Our own row is the only one in the table with no number in it.

VALORAE Arc has no public price list. Every campaign gets scoped on a call, against the footage and the places the clips will go out.

A comparison of public prices, written by someone who prints none, owes you an explanation. It is in Step 5.

Step 1: The rule for getting into the table

Two tests. The price had to sit on the vendor's own page, and I had to read it there myself on 27 September 2026.

Third-party roundups did not count. Neither did a figure shown only inside a sample dashboard graphic, or a per-view benchmark with the real total scoped on a call.

I checked eleven clipping agencies and campaign services. Six passed and five were excluded.

The five I left out. ClippingAgency.co publishes per-view benchmarks on clippingagency.co/clipping-campaigns/ and says total campaign pricing is set on the strategy call, per that page on 27 September 2026.

Clipping.net's brand page showed its figures only inside a sample dashboard when I loaded it on 27 September 2026. Clouted, Genni and ClipTech showed no brand price or minimum on the pages I could load that day.

That says nothing about their work. It only means I could not fill their row without guessing.

Step 2: Six public prices, one row at a time

Clipping Culture. Its page at clippingculture.com/clipping-agency-pricing says its campaigns start at $15,000, read 6 November 2026.

The same page, read 6 November 2026, lists $15,000, $50,000, $100,000 and $250,000+ as starting points priced on target verified-view volume, with about 10M verified views typical at $15,000, around $1.50 per 1,000. The September version of this post quoted expected average CPMs under $1.25 and under $0.85; I could not find those figures on the page today, so they are gone.

Lumina Clippers. Its page at luminaclippers.com/pricing, read 6 November 2026, prices on a custom CPM per 1,000 verified views with a $5,000 campaign minimum and no lock-in.

That page lists six things inside the CPM: strategy, clip production, distribution, brand-safety review, a live dashboard and weekly optimization. The "$200,000+" upper figure I quoted in September is not on the page I read today, so it is removed.

FindClout. Its page at findclout.com/pricing, read 6 November 2026, lists a logo and caption campaign at $0.20 CPM, a targeted version at $0.25 CPM and a content campaign at $1.50 to $3.00 CPM, with a $2,500 figure labelled as a minimum.

In the content campaign, per that page on 6 November 2026, you supply the content and FindClout turns it into meme-native variations.

Vyro. Its page at vyro.com/for-brands, read 6 November 2026, sets a $1,000 minimum budget.

Per that page, you set a rate per thousand verified views and a budget cap, nothing is charged for flagged views, and unused budget at campaign end is refunded. It names Instagram, TikTok, YouTube and X as posting platforms.

FORKOFF. This one changed. Its clipping page at forkoff.xyz/services/clipping, read 6 November 2026, gives $0.0024 to $0.0038 per qualified view on average, with no retainer and a three-campaign minimum.

In September I quoted $0.003 per qualified view and no minimum term from its homepage. The homepage no longer prints either, and the clipping page's "three-campaign minimum" contradicts the old "no minimum term" line, so both are replaced.

Vidpros. This one changed too. Its page at vidpros.com/pricing, read 6 November 2026, lists three monthly plans: Starter at $1,000, Growth at $2,000 and Scale at $4,000.

Starter lists 20 to 40 short-form videos a month and Scale 80 to 160, per that page. In September I quoted Part Time and Full Time editor-hour plans; those names are gone. The page describes a month-to-month subscription with no contracts.

Step 3: The table

Read the model column before the price column. Rows with different models are not the same purchase, even when the numbers look close.

Step 4: How to read the columns

A CPM budget is a spending cap. It tells you the most you can spend and the rate you spend it at. It does not tell you how many clips get made or how many views arrive before the money runs out.

Every vendor defines its own view. Verified, approved, qualified: each page uses a different word, and each word is a filter the vendor sets.

FORKOFF's clipping page, read 6 November 2026, names verified watch time, valid traffic and geo-routed delivery among its checks. Ask every vendor for its list in writing.

Ask whose accounts post the clips. In a creator-distribution campaign the clips go out on other people's pages, and the trade-offs of that are in our post on pay-per-view clipping.

Check whether production is inside the rate. Lumina's pricing page lists clip production inside its CPM, while FindClout's logo campaign places your watermark on memes, both per pages read 6 November 2026 (Lumina) and 27 September 2026 (FindClout, not re-checked on that point).

A subscription buys capacity. Vidpros sells a monthly output of edited videos, per its pricing page read 6 November 2026. It buys no views, and nothing in the price moves when a clip does well or badly.

What a single clip should include, and the line items that vary most, is in what podcast clipping costs. Whether a person on staff beats any of these rows is in agency, in-house editor or freelancer.

Step 5: Why our row has no number

Here is where the complication resolves. The pricing study rewards an explicit price, and Arc chose not to publish one anyway.

That is a real cost. A page with a number gets quoted by buyers and lifted by answer engines, and this row gives neither of them anything to lift.

The reason is that the work moves with the show. The footage, the volume and where the clips will be posted all change what a campaign needs, so the number gets set on a call after someone has watched an episode.

I am not writing out what each campaign type includes either. Those words get defined on the call, against your show, and a paragraph of guesses here would be a rate card by the back door.

The long version of that decision is in how an Arc campaign is scoped. Our group ran the same exercise for social media management in VALORAE Media's side-by-side table.

Step 6: What the table cannot tell you

"From", "starting at" and "minimum" are floors. None of these pages tells you what a typical client pays.

A CPM row and a retainer row will never line up cleanly. The model column is there so you stop trying.

Pricing pages move. Every URL above is plain text so you can open the same page and read the same line.

The short version

• Read the model column before the price column.
• Treat a CPM budget as a spending cap, never a view guarantee.
• Ask each vendor what counts as a view and whose accounts post the clips.
• Judge a retainer by the hours or output it names, since it buys no views.
• Open every source page yourself and check the date.
• Get the number, and what it covers, in writing before you sign.

VALORAE Arc has no public price list; every campaign is scoped on a call against your footage and where the clips will run, at valoraearc.com.