# VALORAE Arc

> VALORAE Arc is a short-form clipping agency for podcasts and founders. We take long-form episodes and turn them into edited, captioned vertical clips, then distribute them across TikTok, Instagram Reels, YouTube Shorts, X and LinkedIn. Founded by Siddharth Khushalani.

## Core pages
- [Home](https://www.valoraearc.com/)
- [The Arc Journal](https://www.valoraearc.com/blog)

## Articles
- [Who owns your podcast clips? Read this before you sign](https://www.valoraearc.com/blog/who-owns-your-podcast-clips): What to check before hiring a clipping agency: who owns the clips and project files, when rights transfer, and what happens to work in progress if you stop.
- [Which account should post your podcast clips?](https://www.valoraearc.com/blog/which-account-should-post-podcast-clips): Show account, host account, company page or all three. How to decide where podcast clips live, what each choice costs you, and how to split clips between them.
- [What we do when the episode is not good](https://www.valoraearc.com/blog/what-we-do-when-the-episode-is-not-good): What we do when an episode is not good: flag it before the edit, cut fewer stronger clips, lean on a format, or hold the budget. Filler costs more than it earns.
- [What a clipping report should show you](https://www.valoraearc.com/blog/what-a-clipping-report-should-show): What a clipping report should show: one row per clip, views as each platform reports them, the format used, and what to make more of. Why a single total hides it.
- [The revision question nobody in clipping answers](https://www.valoraearc.com/blog/the-revision-question-nobody-answers): Only one of seventeen clipping agency FAQ pages answers the revision question. What a revision is, what counts as a new clip, and why it beats price.
- [Can you post the same clip on every platform?](https://www.valoraearc.com/blog/posting-the-same-clip-on-every-platform): One master file on five platforms is fine when done right. What the platforms penalise, what they ignore, and the per platform changes worth making.
- [Podcast clips grow reach, not downloads, and what to do about that](https://www.valoraearc.com/blog/podcast-clips-grow-reach-not-downloads): Why podcast clips grow reach, not downloads: the funnel breaks at the jump from a feed to a podcast app. Judge clips on new-audience signals instead.
- [If your clipper needs timestamps, you hired an editor](https://www.valoraearc.com/blog/if-your-clipper-needs-timestamps): If your clipper needs timestamps, you hired an editor. Why selection is the real job in podcast clipping, and the questions that show whether a vendor does it.
- [How long should a podcast clip be?](https://www.valoraearc.com/blog/how-long-should-a-podcast-clip-be): Platform limits are not the answer. Here is how clip length is decided in the edit, where each platform cuts you off, and when a longer clip is justified.
- [You do not have a podcast. You have thirty guest appearances. Clip those.](https://www.valoraearc.com/blog/clip-your-guest-appearances): Why founders whose long-form lives on other people's podcasts should clip their guest appearances: how to ask the host, what to send, how it compounds.
- [Clip delivery vs managed distribution: what you are buying](https://www.valoraearc.com/blog/clip-delivery-vs-managed-distribution): Clip delivery vs managed distribution: what a folder of clips includes, what an agency that posts for you is accountable for, and where the price gap comes from.
- [Who owns a podcast clip, and when is clipping someone else's show a problem?](https://www.valoraearc.com/blog/podcast-clip-copyright): Copyright and permission for podcast clips: what you own when you clip your own show, what changes with a guest, and where clipping other shows stops being safe.
- [Can AI cut your podcast clips? What the tools do well and where they stop](https://www.valoraearc.com/blog/ai-podcast-clipping-tools): An honest look at AI podcast clipping tools: what they solve, the failures that show up in published clips, and how to choose between a tool, an editor and an agency.
- [Turning a horizontal podcast into vertical video without losing the conversation](https://www.valoraearc.com/blog/vertical-framing-podcast-clips): Framing decisions for converting two-camera horizontal podcast footage into 9:16, including when to cut, when to split the frame, and why static crops underperform.
- [How often to post short-form, and what happens when you stop](https://www.valoraearc.com/blog/short-form-posting-cadence): Cadence advice is usually stated as a number with no reasoning attached. Here is how to work out a schedule you can sustain, and what a gap really costs.
- [Which short-form metrics mean something, and which are decoration](https://www.valoraearc.com/blog/short-form-metrics-that-matter): Views are the least useful number available. What to track instead, how to read retention curves, and how to judge whether clipping is working for a business.
- [How to build a hook for a podcast clip](https://www.valoraearc.com/blog/short-form-hooks-that-work): The first second and a half decides whether a clip gets watched. Here are the hook structures that survive a cold feed, and the four that reliably fail.
- [A workflow for turning one episode into a month of short-form](https://www.valoraearc.com/blog/podcast-to-shorts-workflow): The step-by-step process from raw recording to scheduled clips, including where the handoffs go wrong and which steps are worth doing before you record.
- [Podcast clipping, explained properly](https://www.valoraearc.com/blog/podcast-clipping-explained): What podcast clipping is, what a clip has to do to survive a feed, and how the work breaks down from raw episode to posted vertical video.
- [What podcast clipping costs, and what you are paying for](https://www.valoraearc.com/blog/podcast-clipping-cost): The four pricing models used in short-form clipping, what drives the number up or down, and how to compare two quotes that look identical but are not.
- [How to choose which moments from an episode to clip](https://www.valoraearc.com/blog/how-to-choose-clips-from-a-podcast): Selection decides most of a clip's outcome and happens before any editing. A repeatable process for finding the moments in an episode that can stand alone.
- [How many clips should you get from one podcast episode?](https://www.valoraearc.com/blog/how-many-clips-per-podcast-episode): The honest answer depends on the episode, not a formula. How to work out the real number, why volume targets damage output, and what a sensible range looks like.
- [Short-form for founders who do not want to be influencers](https://www.valoraearc.com/blog/founder-short-form-content): How to build a short-form presence around a company without becoming a content creator: what to say, what to refuse, and how much of it can be delegated.
- [Clipping agency, in-house editor, or freelancer: how to choose](https://www.valoraearc.com/blog/clipping-agency-vs-in-house-editor): An honest comparison of the three ways to get short-form made, including the failure mode specific to each and the volume at which the answer changes.
- [Captions for short-form: styling, timing and the errors that cost you](https://www.valoraearc.com/blog/captions-for-short-form-video): Most short-form is watched muted, so captions are the primary text layer, not an accessibility afterthought. How to style and time them so they help retention.

## Contact
- Book a call at https://calendly.com/valoraearc/valorae-arc-starter-call