How a clipping process runs, and where it breaks
The sequence from raw episode to scheduled clips, the handoff that breaks it, and the two questions most agencies never answer in writing.
Short answer
The sequence runs: record with clipping in mind, transcribe, watch once and mark reactions, filter to postable moments, set the boundaries, edit and caption, reformat per platform, write per-platform copy, schedule, then review against the selection notes. Almost nothing breaks inside a step. It breaks at the handoff between selection and editing, because the reason a moment was chosen never gets written down. A sixty to ninety minute interview holds six to twelve clips worth posting, and settling what counts as a revision before the first episode saves the argument that usually ends the arrangement in month two.
Volume targets lower quality, every time. A process built to produce twenty clips an episode will produce twenty, and the last eight will drag the account average down for the rest of the month. The useful version runs the other way: cut more than you post, then throw some away, and say out loud when an episode did not have twelve moments in it. AI does the drudgery well and the judgement badly, so the real choice is a tool plus a human rather than a tool instead of one. And the two questions that decide whether a clipping arrangement survives, what counts as a revision and what counts as a new clip, are the two that go unanswered on almost every agency FAQ page, which is why VALORAE Arc settles both in the scope before episode one.